Direct Marketing Advertising – What Are the Advantages?

Each day, business owners are learning new ways to market their small businesses. But there is no doubt that direct marketing advertising is still one of the most popular of strategies. It has helped lots of entrepreneurs to increase their sales and be known in the market.Before, direct mail marketing is done by sending out letters and postcards to their prospects. Today, many entrepreneurs use online direct mail advertising to reach out to a wider range of market over the internet. The following are the advantages of using direct mail advertising.Reach out to your target market. Since marketing mails are sent directly to a specific group of people, a business owner can customize the message and the approach depending on the targeted recipients. This is why direct marketing has been proven to be very efficient in encouraging people to take positive action. Furthermore, marketing mails are sent exclusively to genuine leads so that the potential to get results is much greater compared to other forms of advertising.Get your message across more easily. Before creating their marketing copy, merchants are advised to spend time studying their market. It is a good idea to send a different batch of marketing mails to every niche. Based on the demographics shown in your mailing list, what do you think is the best approach for your intended recipients?Track the result of your direct marketing campaign better. It is easier to track the results of your campaign through direct mail marketing. If you sent marketing emails, for example, you can simply include a discount code in your message and instruct the customer to enter the code on their checkout if they wish to buy from your online shop. Monitoring the codes you received can allow you to gauge the result of your marketing campaign faster and better.Direct marketing campaign can be done in a small scale. For entrepreneurs who must work on a limited budget, a small scale direct marketing campaign can be executed without difficulty. For example, you can send marketing emails to a small group of people and wait for the results before launching a bigger campaign or committing a larger budget.Gain brand name recognition. Direct mail marketing is all about repetition. You need to send your marketing mails to same recipients at least three times or more at the right intervals. Hence, if you include your brand name and logo with all your marketing mails, people will become familiar with your company and remember you more easily.Build rapport with your customers. By regularly sending direct marketing mails, a business can easily build rapport with prospective customers. It is also an effective way to strengthen your relationship with your old clients. It is easier to build trust and encourage loyalty among existing customers when you communicate with them on a more personal level.More cost-efficient than other marketing methods. When compared to other marketing methods, a business owner can save a great deal with direct mail advertising. Again, this form of marketing is concentrated to a limited group or niche so there’s no need to use a huge percentage of your marketing budget.Copyright (c) 2010 Luie De Von

SMS Text Marketing VS Traditional Methods Of Marketing

As an expert marketing specialist with almost two decades under my belt, allow me to say – “I’m thankful for the good old marketing secrets that paved the way for us today.” Many of the old strategies shared with us by such greats as Mike Ferry, Tony Robbins, Napoleon Hill, and Zig Ziglar just to name a few, are still effective today, however they work better in some niche markets than they do in others. Traditional methods are only being used out of repetition, and lack of knowledge. This article is going to briefly explore, SMS Text Marketing VS Traditional Marketing and allow you to interactively take part by casting your vote.Back To The Future With Traditional MethodsTraditionally methods such as, cold calling, radio advertising, direct mailing, as well as newspaper advertisements are all considered to be strategies which fall under the category of old school marketing. Each of the listed techniques are still in use today, however they have lost their effectiveness. Cold Calling has suffered drastic shifts in the laws that govern it, and has all but handicapped this method of marketing. Direct Mailing cost an arm and leg to mail to your prospect, just to have your advertising piece tossed in the trash. Not to mention that the cost of sending mail continues to go up on a yearly basis. Radio and Newspaper advertisements are just about a thing of the pass. If you look closely it is the major chains that still utilize these forms of marketing.Standard types of selling still have their place in the world of marketing. The difficulty is that advertising companies are still wanting to charge top dollar rates, for subpar results. It all comes down to supply and demand. As long as people are willing to pay ridiculous rates advertising agencies will continue to rip off business owners…. and I have digressed.Welcome To The Digital AgeRadio killed theater, TV snuffed out radio, and the Internet slaughtered TV. I make those statements to prove to you that times do change, and so does the technology that we use. The same applies in the world of marketing. At the end of the day all of your promotional efforts should come down to generating leads and/or building up a list. Ask any successful sales person about a list and they can quote, “The Money Is In The List.”SMS Text Marketing is nothing more than new technology based on old principals. For example – with cold calling the objective is to generate leads. With direct mailing the goal is the same as it is with all the various forms of traditional marketing. With SMS technology the goal for the business owner is to build up a list of subscribers that he or she can market to over and over again. The best part is with this technology you know for sure, that 90% of your advertising efforts will be read by your target audience.When The Past Meets The Present Every successful business owner knows that business is 90% marketing and 10% innovation. If your not leveraging the power of SMS marketing in your business your missing the boat my friend. Now imagine if you merge this technology with traditional forms of advertising. For example what if you put a QR code on your business card that triggered your SMS campaign? WOW, how cool would that be?Are you starting to understand this amazing technology and how it can serve not only your customers, but generate huge profits for your business. SMS technology has done for marketing what the electric guitar has done for music. Now go and rock the vote!

Marketing Channels: Don’t Toss Your Trusted Tools

I have a confession to make, and I freely admit that it’s a symptom of being male: whenever I’m at the home improvement store, I find an excuse to wander through the power tool section and dream of adding the latest gizmo to my crowded workbench.

Of course, when I bring that shiny new toy — er, tool — home, I don’t toss all my older tools in the trash. While that new laser-equipped radial cross-cutting veeblefetzer may be great for handling certain tasks, there are many times when the trusty claw hammer I bought as a teenager is the perfect choice for the job.

That’s why I’m puzzled when I see how companies and organizations react to new marketing opportunities and channels. Presented with a shiny new toy — er, tool — they’re quick to devote most of their resources to it, and to discard the time-honored tactics they’ve been using.

Even in these days of YouTube and Facebook (and whatever the kids are using and the adults are weeks away from discovering), what many business owners and managers see as old-fashioned strategies and tactics still work quite well. In fact, as your competitors make those lemming-like moves to abandon or dramatically reduce their presence in those other channels, sticking with “traditional” tactics may be even more powerful.

The key is to look at each new tool as an enhancement to your toolbox, not as a replacement for something you’ve already been using. That Facebook fan page may be a great way to connect with customers on an informal basis, but you may still need a presence in magazines that reach the decision-makers in your industry. A viral video may create a huge sensation that drives 50,000 people to your website in a single week, but it may be that 90 percent of your sales still happen because of conversations at trade shows.

By adding those new tools, you broaden your reach, and may actually connect with the same audiences in more ways. That’s a lesson that savvy bankers have learned. Way back when ATMs first emerged on the scene, many bankers saw them as a way to reduce the number of tellers. But they discovered that customers who used ATMs still liked to come to teller windows at times. The same is true for online banking and the ability to check transactions with smart phones. The smart bankers in the crowd recognize that customers appreciate those multiple avenues of contact, and that very few customers limit themselves to just one.

You can also use lessons learned and knowledge acquired from “traditional” media to add power and effectiveness to newer media channels. For example, it always amazes me when people dismiss anything related to direct-response advertising as archaic and useless. The folks who truly understand direct response are the most consistently successful marketers. They have tested and verified every message and variable, and are remarkably accurate at projecting rates of return on projects. They know what kind of language turns prospects off, and which words stop them in their tracks. It comes as no surprise that companies who have been longtime leaders in direct-response channels have successfully migrated their strategies into newer media.

Why do I mention that? Because I’ve received so many marketing emails from companies and organizations who seem to be ignorant of everything the direct-response folks have taught us. Yes, there’s a huge physical difference between a three-paragraph email and a four-page direct mail letter, but both have the same goal: connecting with the reader and motivating him or her to a specific action. Companies ignore that hard-earned wisdom at their peril.

“All-or-nothing” approaches rarely work well in marketing. Instead, the most successful marketers employ multiple channels to present their messages, tailoring their messages and tactics to the nature of each channel, and connecting them effectively. By weaving those channels together, they allow each individual contact to lead to others, and ensure that every touchpoint supports the message and overall objectives.

Don’t make the mistake of discarding strategies that performed five, ten or twenty years ago as obsolete or useless. Instead, consider them as familiar tools that have a place in your marketing efforts. After all, there’s a big difference between making a one-time splash and delivering successful long-term performance.