3 Mistakes To Learn From Within Email Marketing

Marketing by email is a very lucrative and exceptionally efficient strategy. Email marketing is one of the top tactics available to businesses today with an incredibly high conversion and customer loyalty rates.

But, just like any other strategy, email marketing evolves, and some of the progression is directed by customer behavior as well as technological advances.

Perhaps we shouldn’t necessarily call these “mistakes” but rather “lessons.”

Gleaned from marketing industry data, these “lessons” demonstrate the ebb and flow of consumer behavior. Some things that may have worked in the early stages of email marketing no longer apply because of this natural flux.

Stop Using “Free” in Subject Lines (and other words to avoid) – “Free” was an email marketing mainstay, used to lure in customers with the chance of receiving a gift if they do what you’re asking. The bottom line is that “Free” worked, especially in email Subject Lines. It was short, to the point and caught the customers’ eye immediately. Come on! Everyone likes free. But, as customer behavior and technology evolved, “Free” became synonymous with SPAM that dreaded unsolicited plea that usually accompanied some wayward product. “Free” doesn’t work anymore. Neither does “Win!” or “You’ve been selected!” If these words and phrases litter your Subject Lines, intrepid email programs and ISPs will block them. And, if your email happens to worm its way through into an intended customer’s email box, then watch as your email is automatically deleted. Remember that times have changed.

Change Out Your “Sender” Information – This is another direct result of fluctuations in consumer behavior and technological advances. Anonymous or generic “Sender’s” names don’t cut it anymore. This change in consumer behavior directed the change in technology: people began to not trust a Sender that they didn’t know or recognize, causing ISPs and other programs to start a more aggressive filtering system. Instead, try attaching a real person’s name to your email marketing campaign. This little switch reinforces customer trust and it allows your email to slip through filtering systems.

Avoid Sending Large Graphics in Your Emails – This “lesson” is the result of ISPs directing marketing behavior. What ISPs found is that the majority of emails considered as SPAM had a higher percentage of large graphics than those emails that were considered “safe.” Now, ISPs block the majority of emails that contain large graphics or images even if the emails are innocuous. This act is driving marketing behavior because it is forcing email designers to rethink their strategy. Have you noticed that emails are becoming increasingly simple? There’s a reason for that.
The Results:

Filters will become your friends.
A marked increase in deliverability rates.
Become whitelisted instead of blacklisted.
SimplyCast.com is a leading provider of interactive marketing software and services for organizations worldwide. SimplyCast’s all-in-one solution helps users automate email, survey, event, SMS, fax, Twitter and autoresponder marketing needs to effectively reach customers on their preferred mode of communication.

Email Marketing Explained

What is Email Marketing?

Over the past ten years email marketing has taken its place amongst the top most effective direct marketing campaigns being used. With the economy still struggling to revive itself and competition more fierce than ever, business professionals are having to re-evaluate how they market their services and products in a cost-effective way. Electronic marketing via email, Facebook and other social mediums has become monumentally important in these times.

Email marketing in basic terms is the use of electronic communications, or emails, in direct marketing schemes. How it works is that a customer or potential customer provides your company with an email address. This may be collected on customer satisfaction surveys, at booths during social events, through referrals and so on. You or your marketing director would then put together some sort of promotional material, such as a flyer, newsletter or coupon page, which could be easily attached and emailed to return and potential customers.

Email marketing is ideal for creating relationships with your customers. This gives you an opportunity to let them know a bit about yourself and your company. The more familiar they feel, the more loyal they are bound to be and the more business comes your way. Sending newsletters can be effective and can make customers feel that they are “in the know”. Try to make them both informational and entertaining. Humour can be a positive aspect of a company newsletter. Another option is to send coupons via email for services or products. Use this tool wisely and the return on investment could be great.

To determine whether or not email and social marketing is working for your company, track the results and compare them with other types of marketing you are utilizing. Just be cautious when studying spamming laws and other Internet ethical guidelines to make sure you are not violating any rules. Remember, you want to entice the customers, not irritate them.

Ultimately, electronic direct marketing is low-cost and can bring in business on a tight budget, so it is certainly worth exploring in these difficult economic times.

Consistency is Key in a Direct Sales Business

As a Direct Sales business owner, I am often asked, “How do you continue to grow your business?” My answer is always the same, “You need to be consistent with your advertising, marketing and networking.”

When I speak of being consistent, you need to work on your business 4-5 days a week, for several hours a day. Sit down and draft up a business plan and schedule, stick to your schedule as much as possible. Let your family and friends know that your business is important to you and that you work between the hours of __ and __. This will eliminate distractions and keep you on track. A home business does not work itself. You need to dedicate your time to working the business.

If you are a new business owner, I recommend that you educate yourself on advertising, marketing and networking a business. You can do this by reading several books or magazines related to having a home business.

Here are several ideas to get you started.

Advertising

When it comes to advertising your business online, you can purchase button and banner ads on a variety of web sites directed towards your niche. You could also place free and paid classified ads.

When it comes to advertising your business offline, you can do print advertising in newspapers and regional magazines. You can hang flyers and catalogs on neighborhood doors.

Marketing

When it comes to marketing your business online, you can hold online parties or participate in online Direct Sales vendor events. I also like to sponsor contests on heavily visited websites that my target market audience visits. Here is an example: If you sell kitchenware, try sponsoring a few contests on recipe and cooking websites.

When it comes to marketing your business offline, I recommend participating in some local events such as craft shows, flea markets and trade shows. I like to print up tip booklets pertaining to my niche that have my business information located inside the cover. I drop them off at local businesses so that they can hand them out for free to their customers. This is a great way to build up a local customer base.

If you like to write, I would recommend article marketing. You can write business articles, short stories and how-to tips and distribute your articles to online websites or offline magazines and newspapers.

Networking

Online networking can be time consuming but its worth the effort. I recommend that you join MySpace, Facebook, Linked-in, Ryze and Twitter. Go to any major search engine and you can find those groups.

Offline networking can be a valuable business experience. Join your local chamber of commerce and women business owners associations. Networking is all about building relationships with like-minded business owners

Just remember, like any business owner…You need to do the work! Once you get into the habit of working on your Direct Sales business consistently, you will see your business continue to grow.