Direct Marketing Advertising – What Are the Advantages?

Each day, business owners are learning new ways to market their small businesses. But there is no doubt that direct marketing advertising is still one of the most popular of strategies. It has helped lots of entrepreneurs to increase their sales and be known in the market.Before, direct mail marketing is done by sending out letters and postcards to their prospects. Today, many entrepreneurs use online direct mail advertising to reach out to a wider range of market over the internet. The following are the advantages of using direct mail advertising.Reach out to your target market. Since marketing mails are sent directly to a specific group of people, a business owner can customize the message and the approach depending on the targeted recipients. This is why direct marketing has been proven to be very efficient in encouraging people to take positive action. Furthermore, marketing mails are sent exclusively to genuine leads so that the potential to get results is much greater compared to other forms of advertising.Get your message across more easily. Before creating their marketing copy, merchants are advised to spend time studying their market. It is a good idea to send a different batch of marketing mails to every niche. Based on the demographics shown in your mailing list, what do you think is the best approach for your intended recipients?Track the result of your direct marketing campaign better. It is easier to track the results of your campaign through direct mail marketing. If you sent marketing emails, for example, you can simply include a discount code in your message and instruct the customer to enter the code on their checkout if they wish to buy from your online shop. Monitoring the codes you received can allow you to gauge the result of your marketing campaign faster and better.Direct marketing campaign can be done in a small scale. For entrepreneurs who must work on a limited budget, a small scale direct marketing campaign can be executed without difficulty. For example, you can send marketing emails to a small group of people and wait for the results before launching a bigger campaign or committing a larger budget.Gain brand name recognition. Direct mail marketing is all about repetition. You need to send your marketing mails to same recipients at least three times or more at the right intervals. Hence, if you include your brand name and logo with all your marketing mails, people will become familiar with your company and remember you more easily.Build rapport with your customers. By regularly sending direct marketing mails, a business can easily build rapport with prospective customers. It is also an effective way to strengthen your relationship with your old clients. It is easier to build trust and encourage loyalty among existing customers when you communicate with them on a more personal level.More cost-efficient than other marketing methods. When compared to other marketing methods, a business owner can save a great deal with direct mail advertising. Again, this form of marketing is concentrated to a limited group or niche so there’s no need to use a huge percentage of your marketing budget.Copyright (c) 2010 Luie De Von

SMS Text Marketing VS Traditional Methods Of Marketing

As an expert marketing specialist with almost two decades under my belt, allow me to say – “I’m thankful for the good old marketing secrets that paved the way for us today.” Many of the old strategies shared with us by such greats as Mike Ferry, Tony Robbins, Napoleon Hill, and Zig Ziglar just to name a few, are still effective today, however they work better in some niche markets than they do in others. Traditional methods are only being used out of repetition, and lack of knowledge. This article is going to briefly explore, SMS Text Marketing VS Traditional Marketing and allow you to interactively take part by casting your vote.Back To The Future With Traditional MethodsTraditionally methods such as, cold calling, radio advertising, direct mailing, as well as newspaper advertisements are all considered to be strategies which fall under the category of old school marketing. Each of the listed techniques are still in use today, however they have lost their effectiveness. Cold Calling has suffered drastic shifts in the laws that govern it, and has all but handicapped this method of marketing. Direct Mailing cost an arm and leg to mail to your prospect, just to have your advertising piece tossed in the trash. Not to mention that the cost of sending mail continues to go up on a yearly basis. Radio and Newspaper advertisements are just about a thing of the pass. If you look closely it is the major chains that still utilize these forms of marketing.Standard types of selling still have their place in the world of marketing. The difficulty is that advertising companies are still wanting to charge top dollar rates, for subpar results. It all comes down to supply and demand. As long as people are willing to pay ridiculous rates advertising agencies will continue to rip off business owners…. and I have digressed.Welcome To The Digital AgeRadio killed theater, TV snuffed out radio, and the Internet slaughtered TV. I make those statements to prove to you that times do change, and so does the technology that we use. The same applies in the world of marketing. At the end of the day all of your promotional efforts should come down to generating leads and/or building up a list. Ask any successful sales person about a list and they can quote, “The Money Is In The List.”SMS Text Marketing is nothing more than new technology based on old principals. For example – with cold calling the objective is to generate leads. With direct mailing the goal is the same as it is with all the various forms of traditional marketing. With SMS technology the goal for the business owner is to build up a list of subscribers that he or she can market to over and over again. The best part is with this technology you know for sure, that 90% of your advertising efforts will be read by your target audience.When The Past Meets The Present Every successful business owner knows that business is 90% marketing and 10% innovation. If your not leveraging the power of SMS marketing in your business your missing the boat my friend. Now imagine if you merge this technology with traditional forms of advertising. For example what if you put a QR code on your business card that triggered your SMS campaign? WOW, how cool would that be?Are you starting to understand this amazing technology and how it can serve not only your customers, but generate huge profits for your business. SMS technology has done for marketing what the electric guitar has done for music. Now go and rock the vote!

Marketing Via Email: Is Email Marketing Still Effective?

Some people think that email marketing is an old-school strategy that is completely ineffective and waste of money. While it is true that you need to spend cash on email blast software and exert extra effort on finding leads, email marketing being ineffective is a misconception. In fact, some marketers use this to fire up sales and traffic to their websites. If done correctly, and wisely, email marketing can help you grow your business 10x more than what you projected.

What is email marketing?

Email marketing is a campaign done by sending messages directly to email addresses. It is a form of direct marketing that aims to strengthen and retain an existing merchant-consumer relationship; as well as convince and acquire new clients. Usually, these email messages contain advertisements that promote the business’ promos, new products, packages and others.

Unfortunately, with the growth of Search Engine Optimization (SEO) and Social Media Optimization (SMO), email marketing has been set aside and nearly forgotten. Also, free email address providers such as Google and Yahoo have become stricter with their filtration of spam messages. Thus, the marketer need to exert a little more effort on his email message content if he wants his ad to get through.

Pros and cons of email marketing

Most people think email marketing is doomed. But there are still a few companies who invest in this form of campaign. As long as you have gathered a significant amount of active email addresses, you can assure that your campaign will be successful.

What makes this form of campaign effective compared to banner ads, pay-per-clicks, and other types of advertisements is its directness to communication. In a click of a button, you can reach millions of email users through their personal email addresses. You are confident that you’re communicating directly to your target audience.

On the other hand, if a marketer is not too careful in investing for this strategy, then he is most likely to fail. Example, if a marketer bought instead of collecting his list of email addresses, he will have zero assurance that all the email addresses are active. Also, in buying email lists, the marketer is not assured that all of these users are interested in his product. The campaign will therefore be useless because he’s marketing towards the wrong audience.

Another problem that could be encountered is buying illegitimate software. Be very meticulous and careful in buying software online. There are plenty of bogus sellers online that offer ineffective software. Make sure you read about the software first before buying them.

Deidra Ruiz is a SEO and web content writing expert who specializes in authoring articles that are SEO wise as well as informative.