Are Charts of Financial Planners Buying and Selling an Indication of Market Direction?

Most people know that financial planners or broker-dealers are not likely to be churning their clients like wire houses, so this means that their trades would indicate a better trend of market dynamics then the day-to-day fluctuations in the market caused by program trading or straight stock brokers at wire houses. There are many charts that technical traders watch that help them see trends in the market, the question is; are charts of financial planner’s trades of buying and selling a decent indicator of future trends in market direction?One technical analyst who writes a column for one of the major newspapers in the financial sections states: “The theory behind using this indicator is that people tend to be bullish after they buy, and bearish when they sell.” Thus, if the financial planners are making lots of “buy-trades” they are bullish and tend to recommend a bullish outlook or perhaps call a buy-signal for their clients. Whereas, when making “sell-trades” they are telling their clients that the market is weak and thus, not telling them to buy yet?
 
Yes, perfectly logical or one could say “During the time they buy or sell,” and for a short duration afterward. Yet, I take issue with this because many investment advisors during let’s say December will be selling their junk to take the tax losses to save on income tax for their clients. And they plan on replacing these sales into better upside bets for the potential uptick, into solid companies or into safety.
 
Therefore, if they are selling for tax losses, then re-invest that money in another category, are they really “Bearish” during that period? I say, NO. If this is the case, then the financial planners will be both buying and selling in the same couple of days as they reposition portfolios.
 
So, your chart of this will have changes, but those changes will not indicate much of anything, and cannot be used as an adequate predictor of monthly, or quarterly trends in the overall market, and I am sure there are other cases which will cause this chart to give false readings.
 
Indeed, whereas I agree with this as a valuable chart, I also realize that there are other scenarios that play out during December each year as investment advisors protect their investors from tax hits. Now then, if we use such charts in a “café” of charts to look at trends in the market for technical analysis of when to buy at the bottom or sell at the top, it is of value. But investor beware, there is a lot more to this game than just looking at one type of chart. [read; "The Black Swam" for instance].
 
Well, we all know that the market and the economy are not the same and yes, it is a lot about perception, trust, confidence, and fear. Along with technical analysis, mathematics, policy, politics, currency, interest, regulations, taxes, etc.. I guess, it does make sense to study a little psychology and philosophy along with it all. I’d warn both technical analysts and day-traders not to over educate yourselves; so perhaps all this is worthy of some more thinking?
 
If you are seeking advice on financial matters please contact a licensed Financial Planner. I am not in the Securities Industry, have no licenses and am not a reliable source of information. I only call it how I see it.

Effective Marketing Tips for Your Dental Office

Any successful dental advertising campaign begins with research. Before layouts are drafted, headlines are written or artwork is chosen, the savvy marketer learns everything they can about the target customer. It is important to research patients and also think like them. What are their pain points? What’s the number one thing they look for in a practice? What would keep them coming back to the same dentist?

Discovering current demographics is part of this research. Demographic information should include age, gender, household income, number of household members and physical location. There are many ways this data can help inform marketing decisions. For example, Patient News’s research, data analysis and years of experience show that women make more than 80 percent of all healthcare decisions, so most dental correspondence is addressed to the female head of house.

The next step is taking an honest look at your strengths and weaknesses as a practice. Once these are identified, marketing messages should highlight strengths and turn weaknesses into positives. If your practice excels at customer service, focus on the personal and friendly experience a patient will have at your office. If customer service is identified as a weakness because your front desk is understaffed, turn this into a positive point by telling customers you keep overhead low and pass those savings on to them.

Determining a budget is a critical part of any dental marketing campaign. Break down projected costs to determine the overall budget and then look at how often you can contact customers within that budget. Whether it is big or small, sticking to the projected costs and using them as a guideline for decision making will help your campaign be a success.

Once these pieces are in place, a marketing strategy can be developed. This strategy will outline clear goals, action items and measures of success. This is also the point at which the direct mail campaign is developed. This includes creating collateral, a mail calendar and mailing lists. The overall marketing plan and the direct mail campaign should be integrated and combined to complement and support one another. For example, if an advertisement for your practice runs in the local paper, send an acquisition mailing to new prospects at the same time.

Whatever the medium for the messages, they should be meaningful and resonate with the target demographic. Sending a direct mail piece about denture services to young families is a waste of time and money, as is sending a postcard about children’s dental care to a zip code with many retirement homes. You also need to determine if you are trying to attract new customers or retain existing ones. The messaging for these two audiences should be very different.

Throughout the dental marketing campaign it is important to remain focused on the strategy and goals. If a new dental advertising opportunity arises during the campaign, hold it up against your current goals and budget to see if it complements them, and take a pass if it doesn’t. A marketing schedule or calendar is an important tool to stay focused on the bigger picture. Gathering data and response to the campaign should occur throughout the process. Measurement systems can include response rates for direct mail, new patient acquisition, lapsed patient renewal, or many other performance indicators.

How Being More Authentic In Your Marketing Will Attract People To You And Business Faster

Authenticity! We hear a lot of people using that word these days and a lot of people are talking about being authentic in your marketing. It’s a very interesting concept to look at as you read headlines and study marketing. You’ve seen them,we’ve all seen those outrageous headlines that we all know can’t really happen but appeal to our sense of wanting things to be easy and to be able to get rich quick and all that. How about this one for example…”$12 Million in 12 Weeks” – saw that one recently and it actually made me laugh out loud.

Being authentic in your marketing, in your business, and in all the things you do, not only has to do with being honest, but it also has to do with being who you are.

So many business owners are afraid to get out there and show people who they really are, what’s in their heart, what they really want, and to share with everyone, clients and prospects alike, that they genuinely want to help and to make a big difference in the lives and businesses of those they serve, and beyond.

We want to help you grow your business – that’s a pretty clear statement that is easy to understand and tells people what we want to do.

We all have different likes, goals and interests. We all have things that make us uniquely us and whether you wear your hair short or long, whether your skin is white, or some other color, whether you have a lot of money, or you don’t have a lot of money, it doesn’t matter, just be who you are.

I know this for sure – the more of me I share with you, our clients, and prospects alike, the more people will be attracted to me, the more people want to do business with me, and with us, and our company. What you see is what you get with me, and for a long time I was afraid that because I was direct, and to the point, I might put-off or even offend some people, so I held back a little.

What I’ve found is, people understand when I’m direct, I can still be loving with them and still give them what they need. I’m not talking about being mean or militant or any of those things. I’m talking about just being direct with people – being a no-nonsense kind of person.

Being who you are will attract the perfect clients to you. When you are just you and being authentic, only those who resonate with you the most will want to work with you… and that’s what you want – you don’t want to be that person who takes anyone and everyone as a client.

So, be encouraged, whoever you are whatever kind of lifestyle you lead, and whatever you do in your life, just be you.

If you’re a mom, let people know. Just be you in your marketing, and in your business, and see if your business doesn’t actually thrive and increase, because people want to know you – the real you – and do business with you.

You hear it all the time… people want to do business with people they know, like, and trust. Notice, the know, and the like, come before you can build trust with people. And, there are many ways to do that.

Think about how you can give people more of who you are, be more authentic in your business, and in your marketing, and watch your profits soar.